I did a recent design for a lash artist whose brand is all about catering to the baddie culture, and that was a great opportunity to create a visual identity that speaks directly to this bold and vibrant audience. The sleek, edgy design combines modern catch-all typography with playfulness, powerful elements that really capture the brand's fierce, glamorous vibe.
I wanted to capture the confidence and individuality of this target market. I integrated a very strong and styled motif, displaying attitude yet finesse. This color scheme is picked to pop and create statements wherever this may be placed. This is more than a nod to the art of lash work but meets right in the middle with an aesthetic that is urban chic, reflecting perfectly in my client's brand.
I am so excited about how this logo has turned out, and I feel it will be a dynamic, compelling identity for the brand that really resonates with its intended audience.
BRANCH
GRAPHIC DESIGN
SOFTWARE
ADOBE ILLUSTRATOR
CLIENT
LASHANTI
