I recently designed a logo for a lash artist whose brand is all about catering to the baddie culture. This project was an exciting opportunity to create a visual identity that speaks directly to a bold and vibrant audience. The logo features a sleek, edgy design with modern, eye-catching typography, paired with playful yet powerful elements that embody the fierce and glamorous vibe of the brand.
I wanted to capture the confidence and individuality of the target audience, so I incorporated a strong, stylized motif that exudes both attitude and elegance. The color palette was carefully selected to pop and make a statement, ensuring the logo stands out in any setting. This design not only reflects the artistry of lash work but also aligns perfectly with the urban chic aesthetic my client’s brand represents.
I’m thrilled with how this logo turned out, and I believe it will serve as a dynamic and compelling identity for the brand, resonating strongly with its intended audience.
BRANCH
GRAPHIC DESIGN
CLIENT
LASHANTI
